"This Is Your SEO" The Words You Want @Google

This Is Your Social SEO

When you login to Twitter via your gmail address you will be Home.

From Home you can tweet to your followers, to the left Click on Compose new Tweet.

From Home on the right you will see tweets and retweets from everyone you follow.

Mouse over any tweet to reply or @ the person tweeting.

Mouse over any tweet to retweet and share with your followers

Mouse over any tweet to favorite to your favorites archive.



Click the @ Connect tab to view @'s and other interactions.

An "@" or an "At" is someone talking to or about someone on Twitter.

From the Connect Tab you will also be able to see who has followed you and who has retweeted your tweets.

When someone follows you, your tweets will end up in their Home,

When someone retweets you your tweets will also end up in their Home for everyone that follows them to view.

Tweet Well!




The last tab is "Discover" this is where you can search twitter for what interests you.

For this we will use #CSLCV by adding a hashtag in front of any word at twitter you make that word searchable, by clicking on #CSLCV you will only see tweets tagged by the tweeter with the #CSLCV hashtag there by creating a virtual space on twitter for people to connect and share.

So Tweet out to @DarinRMcClure and @LisaMcClure so we know you are there!

Questions? feel free to ask in the comments.

Welcome to your inbox, this is your jumping off point.

With your new @gmail address you will be able to move all of your important documents and photos onto the cloud, you will also be able to use shared calendars and write your own novel, the choice is up to you.













Click on Google, to save your videos at youtube, to view your calendar,  to upload your music, to blog, to listen like the bionic human to the things that matter with reader & to upload all your photos to the cloud.

If we can get you to your inbox we can go anywhere.








The social site that IOS comes built in with, (iPhones, Ipads, Ipods, Dishwashers...) is twitter,

Twitter is a place to listen and is the most important social networks out there during a disaster and why we teach that first.

Go to Twitter.com and sign up with your new gmail address!

Step #1 Get a "Gmail" account, Gmail is email from Google, it is free to use and is your hub for all the social activities on the internet.

Go to http://GMail.com now

and click "CREATE AN ACCOUNT" on the right in red.




Enter your First and Last Name,  next you will need to choose your username. Since @Gmail has millions of users your best bet for finding an open name is to first try: 
Next give your birthday, your gender, your mobile phone number and your main email address if you already have one, if not you can leave this field blank.

Now you will need to pass the captcha to prove that you are not a robot.

Give your location by country

Check "I agree to the Google Terms of Service and Privacy Policy"

and leave checked "Google may use my account information to personalize +1 content"

Click Next Step bottom right in blue



Next click the red "Add Profile Photo" button and navigate to where you have your image saved.

You should use your real picture not a picture of your cat.
















After you have uploaded your image you will be able to crop it to fit the space or flip it around as needed.

Once you have your profile image to your liking click the blue "Set as profile photo" button bottom right.














You will get a chance to make any changes you would like or just click the blue "Next step" button to proceed


















You're all set!

To change or update any of the settings you just set, click on your profile icon top right.
















Lastly click the blue "Continue to GMail" button, bottom left to advance into your new gmail account.

Cindy Ronzoni asked if Stacey Soleil and I would give our first impressions about Google's new social layer, Google+.

What is it? Where is it going? and What can it do for you?

Read Cindy Ronzoni's, PR expert Los Angels, entire Google+ post by clicking here!

Are you in my orbit?

“Do you think an agency can tweet for a client?” he leaned over and asked me on the last day of BlogWorld. That question had been on my mind from arrival and now it was going to depart with me. In what ways can an outside agency help a company tweet their message? Or even, gulp … should an outside agency tweet for a company?

Initially I really felt “no” was the only answer. After all if you are in the space to create relationships and if you are to be valued on your transparency and authenticity, two common value words touted in the space, you can’t be a standin for another company like some kind of digital Cyrano de Bergerac. Can you? Should you? Doesn’t it defeat the purpose? Can you engage for someone else?

It didn’t fit our philosophy of how social media should be delivered. It didn’t seem appropriate. Then we found ourselves tweeting for a client. We never set out to do it. But we were doing it. We were ghosting, tweeting for someone else.

Our intentions were to get the account going, use our experience to build the account, find the appropriate followers, to seed it well while we began training an in house replacement. We built up the account and discovered opportunities which could have easily been lost had we just uploaded a picture and background told the client to be sure to check their @’s and DMs, teach them about hashtags, advanced twitter search, inside and outside lists, strategical syntax and techniques to expand their reach.

Because talking about these things is very different from doing them.

“The law of nature is, Do the thing, and you shall have the power; but they who do not the thing have not the power” Emerson

Our experience in the accounts of our clients has led us to value our activity behind the icon of a client. I would add a few important amendments though. Transparency is important not only for clarity to your followers but to business prospects. "Tweeting out for ...." and introducing a real live human behind an icon is not only appropriate but aids in making real relationships. It's hard to have a relationship with an icon. We don't know what they do on the weekends

How do I reinterpret our delivery model to best serve our clients?

One image I like of a good agency twitter service is that of a Switchboard operator. But this switchboard operator doesn’t just know where to plug in for people, our Twitter Switchboard Operator also knows to plug into keywords and phrases, hashtags, community groups, our TSO knows the keywords, the industry leaders and online influencers as well as connections to the traditional media. It’s not your intern. The ideal Twitter Ghost is part dj and part matchmaker part sleuth and part host, reciprocity is second nature and your message is articulated, echoed and resonates with your team.

But more on that later.

On Twitter @LisaMcClure

A very quick and easy way to limit the reach of a Tweet is to begin it with an @.


That wasn't always the case. When @Twitter first begin
we could see Everyone's @'s to Everyone.

This is how @'s work @Twitter now,
For example if I were to Tweet out to Darin

@DarinRMcClure are you ready for lunch?

only our subset of shared friends will see that tweet beginning with an @.

However, change up the syntax, begin the Tweet with anything but an @ symbol, like this

Hey @DarinRMcClure are you ready for lunch? 

or sometimes you may see a dot used for this very reason.

.@DarinRMcClure are you ready for lunch?

In closing, you come to @Twitter to share and connect, do not limit that connection.

Jim, Give us some numbers... what kind of scale are we talking about here?

How many people are being touched by @Surfrider's message?

click here to see #srfrdr tweet reach for the last 50 tweets tagged.

So Jim please tell us your mix of tools, what do you use to accomplish what? What are the killer apps you ALWAYS go to...

How does a person enter this world and engage in this idea?

what should a person do to "Start"?

How do you scale "Love"?

Jim, What's the role of the internet in fighting to protect our coasts? & accomplishing @Surfrider's mission?

You should be noticing a large amount of buzz about a new iternet game called "Empire Avenue"

Do not be fooled into thinking that @EmpireAve is a game.

Empire Avenue gives you a full set of metrics from across the social space to look at.

How are you engaging @LinkedIn?

Are you spending too much time @Facebook or @Twitter?

When was the last time you updated your @Facebook Fanpage?

#EAv gives you a fun and easy way to check into all of those stats.

A lion cub can only become a great hunter thru play.

Still not convinced? Come hang out with us Saturday Night here in San Clemente.

Remember What is not Measured is not Managed.

Empire Avenue, helping you map your social footprint.

Getting from Newbie To Understanding

1) http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

If you believe business is built on relationships, make building them your business. @Unmarketing

2) http://www.youtube.com/watch?v=MBGvHXDvZxg

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Seth Godin

3) http://www.youtube.com/watch?v=xBIVlM435Zg

the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Seth

4) http://www.youtube.com/watch?v=uQGYr9bnktw

Twitter "The Opportunity Engine" @ChrisBrogan

5) http://www.youtube.com/watch?v=XIRD5oosqIU

It is all about listening like a hunter.

Getting from here to OH MY GOSH!

Listen, Create, Engage,

We all understand that wheels roll, but how do you get rolling in Social Media?

And NOT LOOK LIKE A KOOK!

First, Stop and LISTEN for something that is RELEVANT RECENT & LOCAL to ME! (not you)

Find something neat? CREATE and SHARE.

Next you ENGAGE this is where serendipity comes in.

Conversations build Connections, Connections build Lives.

These are the three parts of the conversationl wheel.

If you miss any of these three parts, you are missing what will roll you along...

The wheels on the bus go round and round, round and round, round and round...

From America

My country, 'tis of thee,
Sweet land of liberty,
Of thee I sing;
Land where my fathers died,
Land of the pilgrims' pride,
From every mountainside
Let freedom ring!

Dr. Martin Luther King Jr. once said,

"Life's most persistent and urgent question is:

'What are you doing for others?'"

How about a little Freedom.