Social Media, Surfrider And The Numbers

Jim, Give us some numbers... what kind of scale are we talking about here?

How many people are being touched by @Surfrider's message?

click here to see #srfrdr tweet reach for the last 50 tweets tagged.

The Surfrider Activist Toolset via Jim Moriarty

So Jim please tell us your mix of tools, what do you use to accomplish what? What are the killer apps you ALWAYS go to...

Jim Moriarty & Surfrider Getting Activists Involved Question 2

How does a person enter this world and engage in this idea?

what should a person do to "Start"?

How do you scale "Love"?

Staffing and Empire Avenue

What is Empire Avenue?

Empire Avenue is a new social network which imposes a gaming layer over a collection of social networks. Empire Avenue then generates a score from each linked social network account attempting to value a user's influence, reach and engagement in each network using a score from 1-100.

Here is the real twist. Empire Avenue is also it's own economy with it's own currency called eaves. Your social worth is calibrated and charted and the game is to trade and sell each other to create wealth.

While some may use this as a game with the only intent being the enjoyment of playing and the thrill of economic victory, the eaves do translate into real cash, Empire Avenue's unique organization of information can make it a tool to connect and use the social web as a true resource for business.

How Can Empire Avenue be used in the staffing industry?

Here are some initial ideas and insights. If you are "playing the game" please be sure to add to the list.

A Metric of Engagement

Empire Avenue grades you. People like grades. It gives them something to evalute. Klout, a recognized standard of online influence, is currently being used on resumes to demonstrate social influence on social media sites. You can use this metric to evaluate yourself or others across networks.

The Beauty of a Dashboard

In one glance the engagement of a user across Twitter, Facebook, Facebook pages, LinkedIn, Flickr, and YouTube is displayed. You can see where an individual is most active and engage with them there.

Maybe you are friends on Twitter but haven't connected on LinkedIn where you can develop your professional relationship and find where you may have common business associates.

Share your experiences in the comments section below, oh and please, buy some Workway.

Lisa A. McClure

Jim Moriarty Surfrider CEO Interview, Question 1

Jim, What's the role of the internet in fighting to protect our coasts? & accomplishing @Surfrider's mission?

Empire Avenue: An Engagement Metrics Toolset

You should be noticing a large amount of buzz about a new iternet game called "Empire Avenue"

Do not be fooled into thinking that @EmpireAve is a game.

Empire Avenue gives you a full set of metrics from across the social space to look at.

How are you engaging @LinkedIn?

Are you spending too much time @Facebook or @Twitter?

When was the last time you updated your @Facebook Fanpage?

#EAv gives you a fun and easy way to check into all of those stats.

A lion cub can only become a great hunter thru play.

Still not convinced? Come hang out with us Saturday Night here in San Clemente.

Remember What is not Measured is not Managed.

Empire Avenue, helping you map your social footprint.
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