SMMOC Amuse Bouche Round Up

Social Media MasterMind Orange County had their meetup at Crispins in San Clemente. Enjoyed the roundup. Short video clips of that meeting. via @Desertnut

Blog World Expo 2010 Bed Rest Reflections

From Blog World Expo 2010 Bed Rest Reflections

Returning from Blog World Expo 2010 I found myself relegated to bed rest for the remainder of my pregnancy. Things have settled down now and with all that medical excitement behind me I have time to reflect on my experience at Blog World while I keep my mind off the piles of laundry and dust bunnies quickly accumulating. Rumor has it that there are ants in the kitchen and so I force my mind to more productive thoughts as I share some ideas and themes inspired by our fourth year attending Blog World Expo.

Take Away #1

1. Don’t fear the mention of ROI. Look to the innovative early adopting entrepreneurs for inspiration.

When the opening keynote @Unmarketing said “It’s not about what is next. It’s about doing what we do better” I couldn’t have agreed more. But what I decided at Blog World 2010 is that the people we should be watching most carefully are not the “Social Media Experts” but the individual entrepreneur utilizing social media as a tool to build their business and grow their brand. I doubt that mentioning ROI (return on investment) in regards to how they run their business is a threat to the unicorn and bunny population in their eyes. Their bottom line is the sole and substance of why their business is still in existence. They are using social media to create value and business opportunity and in some cases with great success.

At breakfast I had the pleasure of sitting next to @LeeRosen, a small business owner in the legal field. He was early to the Internet, having a business website in 1995. Obviously an early adopter of technology but more importantly he was looking at tools to further his business interests. Here he was at a conference outside of his given industry learning all he could about social media.

I asked him what he felt his ROI in social media was and his reply, “millions.”

I bet not a single unicorn died in the making of those millions. :)

I am going to keep my eye on the individual, the entrepreneur to improve and inspire my social media game. These new renaissance men and women of the digital age roll their cuffs up and dig into their digitalness and they are being rewarded for their efforts.

I was inspired by Nadia B. of @BitchinKitchen. I have been a fan as a consumer and an admirer from a branding perspective. She dug into social media and created her brand, as she puts it “from pixel to prosciutto” learning HTML and CSS off the Internet. There is much sweat equity involved, no one will argue that, but isn’t that the entrepreneurial road? What they build whether making media, gathering a fan base, creating a community is creating value. Bitchin Kitchen has moved from Net to Network as a result of hard work, passionate development of their brand, and nurturing a fan base. These are the media artists of our time and return on investment is not an option.

If we are in fact here to market and grow a business or a brand using social media we must stop fearing the examination of ROI.

Someone has to feed those unicorns and bunnies.

Crowdsourcing For Nonprofits Blog World Expo 2010

While @LisaMcClure hits the stats track @BlogWorld, I cover the activist track, this year I attended "Crowdsourced Campaigns For Causes: Benefiting Social Good or Just Social?" given by Beth @Kanter Allie Burns @allieb37 Judy Chang @PayPal @judchang

This year I sat with our friend @NolandHoshino who we met at last years Blog World Expo, Noland had an inet connection, @ATT took a powder on me... sorry for not tweeting more, that being my notes... anyway...

Crowdsourced Campaigns For Causes: Benefiting Social Good or Just Social?

FREEBIES! daily click campaigns bad, the internet is no diffrent from the real world, plan your ask wisely, have an editorial calendar, turn it into a game, give a reward, get local, act global, listen for your replys, be thankful, and most of all nurture your gardens.

#1 Takeaway, From each of these top minds "Be Thankful" it will be the engine of your growth.

Thank you for reading this post, Sorry for the delay in getting it posted, all the walking Las Vegas caused Lisa to start having early contractions, now in bed resting, Mother and baby doing fine.

Next year we bring the entire family, look out...

Want to learn more? What are you this doing Sat 9-11am? #SMMOC #AmuseBouche #PDF

Little Fluffy Clouds then Lightning and Thunder Mix

Surfing Blog World Expo 2010

Surfs Up! @BlogWorldExpo 2010, Sign up HERE for the @RTGit #BWE10 BrainDump!

Blog World Expo Political Keynote Photoset

Blog World Expo Political Keynote Photoset #BWE10 #BEATCANCER

Klout #Krunked Suite Party Blog World Expo 2010

Oberint Dum Metuant Blog World Opening Keynote

Blog World Opening Keynote Oberint Dum Metuant via @UnMarketing #BWE10 #Photoset

What Happens at Blog World lives at Picasa FOREVER!

What happens @BlogWorld lives FOREVER @Picasa #BWE10 #Photoset

Ready To Go To BlogWorld 2010

We are READY TO GO to @BLOGWORLD See you tweeps there!

@RTGit @LisaMcClure @DarinRMcClure

Ready To Go information technologies,
555 N. El Camino Real Suite A #341
San Clemente, CA 92672
(949) 370-3069

Voodoo Economics Ferris Bueller's Day Off

This song was inspired by the original motion picture Ferris Bueller's Day Off and features the voice of Mr Ben Stein


Do you know the difference between a tool and an appliance?

An APPLIANCE is an item that you USE, and then TOSS when then next B.B.D. (BIGGER BETTER DEAL) comes along. A TOOL is something that you SHARPEN.

A TOOL presupposes understanding & skill in using that TOOL Safely & Correctly

An APPLIANCE should only get you in trouble if you JUMP INTO THE BATHTUB WITH YOUR TOASTER for example!!!

With an APPLIANCE you do not have to worry about your fridge, and the possibility of it banding up with all the refrigerators in your neighborhood in a zombie attack on the White Houses freezer.

With an APPICANCE you do not have to worry that IF YOU DON'T STAY ON TOP OF YOUR UPDATES, your MICROWAVE will be sending all your personal credit card data to a skript kiddy somewhere deep in the Ukraine.

Most times an APPLIANCE is not needed for your life, but a good TOOL may last A LIFE TIME.

An APPLIANCE can be shared amongst friends, but when was the last time you loaned a TOOL and got it back? Especially when you go looking for that TOOL to get you out of a tough situation.

An APPLIANCE is not dependent on the skill set of the user for functionality, put a beer in the icebox, it gets cold...

So then, A TOOL is wholly depend on the skill set of the user. and what functionality will be ultimately be derived from that tool...

I think you can tell alot about a person by the tools they choose, and of those tools, those that they use well.

All TOOLs are not dependent on their complexity, on the contrary,

The very best chisel + the very best stone does not = David, that takes a Michelangelo

In the immortal words of one of my favorite tools, Kieth Richards

"Whats it take to play guitar? 5 strings, 4 fingers, 3 chords and 1 asshole"

Remember, Be Here Now - Ram Dass

Now, though I am a beginner on the path, I have returned to the West for a time to work out karma or unfulfilled commitment. Part of this commitment is to share what I have learned with those of you who are on a similar journey. One can share a message through telling 'our-story' as I have just done, or through the teaching methods of yoga, or singing, or making love. Each of us finds his unique vehicle for sharing with others his bit of wisdom. For me, this story is but a vehicle for sharing with you the true message... the living faith in what is possible. --OM--


Help, I need somebody,
Help, not just anybody,
Help, you know I need someone, Help!

Imagine that John Lennon was still making music...

Imagine there's no Heaven
It's easy if you try
No hell below us
Above us only sky
Imagine all the people
Living for today

Imagine there's no countries
It isn't hard to do
Nothing to kill or die for
And no religion too
Imagine all the people
Living life in peace

You may say that I'm a dreamer
But I'm not the only one
I hope someday you'll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people
Sharing all the world

You may say that I'm a dreamer
But I'm not the only one
I hope someday you'll join us
And the world will live as one

Imagine that John Lennon was still making music...

Your Website Sucks

Chris Camp, @sy4me_Chris Entrepreneur, PMP, tech geek, sports (Auburn, Braves, Titans) fan living in the healthcare capital reading/talking about web 2.0 and signal vs. noise ratio and what he learned this year at #LavaCon.

LavaCon 2010 Take Aways

Spent the last few days in San Diego's Gaslamp Quarter live tweeting the LavaCon 2.0 Conference on Digital Media & Content Strategies.

"Every surface will have a message & every message will be social."

My LavaCon key take away and forecast for the immediate future:
3 bits of data are going to feed the next wave of information delivery.

1) The Karma Bit
2) The Reward Bit
3) The Location Bit

These three items will be critical going forward for everyone from software designers, content writers to the information consumer. Companys that plan for these advances now will florish.

The Karma Bit, or how to get your users to update and enrich your content for you. Any place that gives users more power and privilege when they take an active part.

The Reward Bit, think Foursquare or any other site that will give you a pretty badge for a task or accomplishment. Give your users many tiny rewards, .jpgs are cheap! They want their stinking badges.

The Location Bit, augmented reality being a recurring theme lately, but no talk about how to make the information you are generating ready for AR (augmented reality). Add a geo location bit and your data will be ready to integrate.

I would like to thank my friend DK for convincing me to go, see you all next year in HAWAII!!!!
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