The Medium Is The Massage

From Marshall McLuhan

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered

It's A Wonderful Life

Twitter, Serendipity And The "@" Sign

From How To Bring Serendipitous Conversations Back To Twitter, A Rant

One of the recent changes @Twitter is that if you @AUser only the people that also follow that user will see the @. The solution from @Mashable is to place a . before the @ like .@Mashable

Let's turn it up a notch,

Never start your tweet with an @. Make your tweets talk. BAM!

Hey @Myfollower I think that you ROCK! & my reply to you should be seen for serendipitous reasons alone by my followers that may not know about YOU!

Heck! my @Reply to you may spark the creative juices in one of my followers who may write a post that could CHANGE the way we all do things!

The next time you @Someone in Twitter be sure to craft your tweet to begin with something other than the @UserName and share with a wider audience. (If you wanted no one to hear you, you would have sent a DM right?)

Let us know how that works for you and add your discoveries below in the comment section.

How To Write A Mobile Optimized Blog Post @Blogger

Blogger Updated, Please visit >  "This Is Your SEO"

From How To Write A Mobile Optimized Blog Post @Blogger

1) In the title field craft something that would be searched for, something unique, 4 to 6 words long with no Boolean terms added.

2) Add a link to your homepage url in the link field.

3) Embed A Picture. (Here we used Picasa.)

4) Write a "Man bites Dog" intro, no more than 120 characters. Craft it as a tweet, to be shared easily. MAKE US WANT TO READ MORE!!!

5) Now write the Body. Feed Me Seymour! At LEAST 2 or more well thought out paragraphs of info matching #1 (your title).

6) Video & Other Non Mobile Friendly Media goes here.

7) Add a label for similar content. Direct your readers to other posts they may enjoy.

8) LOCATION LOCATION LOCATION! Can be set to your location or the location of your target audience.

9) Click Publish!
Blogger Updated, Please visit >  "This Is Your SEO"
If you liked this post, you may also like Post to Blogger in Draft in 8 Steps
If you liked this post, you may also like iPhone Photo Blogging In 4 Steps

How the Little Sign Machine has Changed Everything.

How the Little Sign Machine has Changed Everything

Many of us have had a hard time wrapping our minds around internet marketing. To keep it as simple as possible I would like to offer the following parable.

Little Gordie wanted to have a lemonade stand and make enough money to buy a new bike. His family had a lemon tree and he had enough in his piggy bank for the sugar, paper cups, and sign material. He got everything together and he opened up shop on the small cul-de-sac in front of his house.

He yelled lemonade and waved his sign. Six neighbors heard him yell and one even wanted to buy lemonade. The rest wished he would be quiet. One neighbor was driving home and saw his sign and bought his lemonade while several others grumbled about how big the sign was.

Gordie had a problem two lemonades were not enough profit to pay for the sugar let alone buy the bike. The town he lived in was large and he was sure right at this minute there were a lot of people searching for a place to buy a cool drink. The problem how do you get them to drive on your cul-de-sac, see your sign or hear you yell at the very minute they want to buy lemonade.

This being a very modern town there was a system that supplied information to little sign machines in everyones home or office. Some people even had portable sign machines that they carried with them that were able to pull signs from the cellular phone system or from radios in coffee shops, hotels and bookstores.

In the early days you had to ask for a sign by it’s number like, later they had added a system to look up the number for you so you could ask for “gordielemonade” and be connected to the sign. As the number of little signs increased, and all the simple names were used, it became harder to get people to remember or figure out your sign machine name. This was making it harder to use the sign machine to find what you wanted.

About this time a couple of clever people made a sign that allowed someone to ask for something by description and they would respond with a list of all the signs that had something to do with the request. This was great until the lists started to get really long.

If you wanted to buy lemonade and put the request for lemonade in the search sign you would get hundreds of signs listed. The list was so long that it had to be broken up into several signs and many were not in your local, or they were not relevant ( a recipe or ad for frozen) or they were for a stand that went out of business last year. People often failed to go to the second or third set on a long list. If you were not on the first page you would be missed.

The search signs got better at there task and now are concentrating on the most relevant, recent and local. To be on the first page you must meet the search criteria. Gordie had no idea how to to make a his signs the most relevant, recent and appear as local to the search signs. How often do you need to update a sign to stay recent? What makes a sign relevant? Isn’t local a relative thing?

He hired his friend Darin, who was the most techie kid on the block. Darin spent his time following trends asking questions and checking sign stats. By adding a stream of content, by linking to additional signs, by using text strings that the search guys can find, by adding Gordie to the social networks that talk about where to get refreshments, by widening the area described on the signs to make a larger part of the town local, Gordie’s signs got better placement on the list.

Customer were driving on his cul-de-sac. They were seeing his sign and hearing him yell at the very minute they want to buy lemonade. People were friendly and loved the fresh lemonade they told their friends who became new customers. Traffic to his stand improved to a point that Gordie could afford to bike his bike and one for his little brother.

Lesson to be learned. Don’t spend a lot of money on signs and place them on your cul-de-sac wave your arms, yell and expect people to flock to your door...

The only problems that remain are :

  • The criteria for the search guys is always in a state of flux
  • Recent means recent - not last month.

It's A Girl!


Lisa and I would like to announce the newest member of @RTGit team,

Katherine "Kate" Hudson McClure born 12/11/10 at 12:19pm 6lbs 11oz

Job well done - Birthing Dr.

A very strong little girl - The Pediatrician

Debuting at Home Today! Sure to be a hit!

Thank You StumbleUpon!

Happy Hanukkah & Mele Kalikimaka

From Happy Hanukkah & Mele Kalikimaka

Happy Hanukkah! & Mele Kalikimaka to you and your Ohana from @RTGit

San Onofre Thanksgiving Photoset

From San Onofre Thanksgiving 2010

Form our Ohana to yours, many blessings.

Happy Thanksgiving From RTGit

From We are so blessed

A thought for Thanksgiving From Rev Heather, We are so blessed. #Ohana

How to share your PDF's, have analytics, and spend $0 on hosting

Popularity has it's price, that price is $3 per gig over your quota, (YMMV) those words have brought fear and dread to more than one web user over my support career. Yes if you host a 1 meg file, and link to it from your home page, it will blow thru your quota if you become popular, so from this side of the help desk, here goes, "How to share your PDF's, have analytics, and spend $0 on hosting"

1) login to your gmail account, then click on documents top left,
2) click the Upload button, Select the files you want to upload, and click open
3) Navigate to the new file and click on Share > Sharing Settings > Change
4) Set to "Public on the web" and click Save.
5) Copy the link for IM or email and use that as the HREF for the link on your site.

Has many more uses than just sharing a paper airplane.

What is Not Measured, Is Not Managed,

Make sure to add your Google analytics info to docs so you can know when you go viral!

1) Google Docs > Settings > Editing > Document Tracking, add your UA# and click save.

2) Contact your web host and have them 301 redirect the old pdf to the new Google Docs link.

You are now free to spend your cash on other things.


Monarchs Of San Clemente

Wintering Monarchs Return To San Clemente State Beach

Hello Butterfly Friends,

We have exciting news… it appears the Monarchs are returning to SC State Beach! On Nov. 5th we spotted about 100 Monarchs nectaring in about 10 different Eucalyptus trees (mostly the silver dollar gum species) and today we went back, mid-morning to early afternoon to observe and photograph probably 200 or so at the park, some were in the trees nearest the location of the milkweed we planted, mostly nectaring; others were spread in a fewer number of trees, both the gum variety and the other narrow leaf standard.

We found many small groups (6-11 butterflies) clustering in the shadier branches by early afternoon, clearly conserving energy! Interestingly, they were inhabiting a large grove of Euc trees near the park road and the exact location of the Monarch Trail/Migration sign. Someone must have known what they were doing there, as the Monarchs knew to return primarily to the central spot! Once a large RV drove by quickly and I watched them all flutter from that grouping, revealing just how many there were that I could not see or photograph! There was also a great number in a (huge) Silver Dollar Euc. tree that is further south in the park, closer to state park administration on a meadow/field. These were nectaring too. Some of the sky pictures are of the Monarchs nectaring at the highest points of this tree.

Here is the link to my public web album from today:

As you see from the pictures, I also witnessed egg laying in the front bed by the guard station that we just recently amended and re-seeded. I saw 4 mated pairs of Monarchs flying too. Clearly some are still not ready for diapause and Concordia (next door) has milkweed still so we may not be looking at the 4th generation of Monarchs just yet, or at least the locals may not feel they are the last, but there are definitely some who are ready for their winter rest. We saw an amazing number of male Monarchs in the groupings, and they were not aggressive with each other as they can be in our gardens. Very interesting!

I am sure I speak for everyone involved in helping to restore this area as a pollinator habitat and overwintering site, it has been well worth all the effort. I look forward to more excitement to come!

Would anyone have experience with doing a butterfly count as they do for NABA? I haven’t been on one but bet we could set a date for Thanksgiving Week to have one at the park. Whether it is an official count or unofficial, doesn’t so much matter. Is anyone interested? It’s been just my family doing the observations, but it would be great to do something in teams and spread out to assess the numbers by the end of November.


Kris Ethington
kethington AT cox Dot net>
Junior Gardener Program Chair
San Clemente Garden Club
Learning Through Nature Program
Concordia Elementary School

Aloha Phillip "Flippy" Hoffman 1930-2010

Aloha Surf Legend Phillip "Flippy" Hoffman 1930-2010 The D-Side Interview with Flippy's brother Walter Hoffman.

Semper Fi US Marine Corps

To Marines past and present, stateside and around the world, Happy 235th Birthday. Semper Fidelis.

SMMOC Amuse Bouche Round Up

Social Media MasterMind Orange County had their meetup at Crispins in San Clemente. Enjoyed the roundup. Short video clips of that meeting. via @Desertnut

Blog World Expo 2010 Bed Rest Reflections

From Blog World Expo 2010 Bed Rest Reflections

Returning from Blog World Expo 2010 I found myself relegated to bed rest for the remainder of my pregnancy. Things have settled down now and with all that medical excitement behind me I have time to reflect on my experience at Blog World while I keep my mind off the piles of laundry and dust bunnies quickly accumulating. Rumor has it that there are ants in the kitchen and so I force my mind to more productive thoughts as I share some ideas and themes inspired by our fourth year attending Blog World Expo.

Take Away #1

1. Don’t fear the mention of ROI. Look to the innovative early adopting entrepreneurs for inspiration.

When the opening keynote @Unmarketing said “It’s not about what is next. It’s about doing what we do better” I couldn’t have agreed more. But what I decided at Blog World 2010 is that the people we should be watching most carefully are not the “Social Media Experts” but the individual entrepreneur utilizing social media as a tool to build their business and grow their brand. I doubt that mentioning ROI (return on investment) in regards to how they run their business is a threat to the unicorn and bunny population in their eyes. Their bottom line is the sole and substance of why their business is still in existence. They are using social media to create value and business opportunity and in some cases with great success.

At breakfast I had the pleasure of sitting next to @LeeRosen, a small business owner in the legal field. He was early to the Internet, having a business website in 1995. Obviously an early adopter of technology but more importantly he was looking at tools to further his business interests. Here he was at a conference outside of his given industry learning all he could about social media.

I asked him what he felt his ROI in social media was and his reply, “millions.”

I bet not a single unicorn died in the making of those millions. :)

I am going to keep my eye on the individual, the entrepreneur to improve and inspire my social media game. These new renaissance men and women of the digital age roll their cuffs up and dig into their digitalness and they are being rewarded for their efforts.

I was inspired by Nadia B. of @BitchinKitchen. I have been a fan as a consumer and an admirer from a branding perspective. She dug into social media and created her brand, as she puts it “from pixel to prosciutto” learning HTML and CSS off the Internet. There is much sweat equity involved, no one will argue that, but isn’t that the entrepreneurial road? What they build whether making media, gathering a fan base, creating a community is creating value. Bitchin Kitchen has moved from Net to Network as a result of hard work, passionate development of their brand, and nurturing a fan base. These are the media artists of our time and return on investment is not an option.

If we are in fact here to market and grow a business or a brand using social media we must stop fearing the examination of ROI.

Someone has to feed those unicorns and bunnies.

Crowdsourcing For Nonprofits Blog World Expo 2010

While @LisaMcClure hits the stats track @BlogWorld, I cover the activist track, this year I attended "Crowdsourced Campaigns For Causes: Benefiting Social Good or Just Social?" given by Beth @Kanter Allie Burns @allieb37 Judy Chang @PayPal @judchang

This year I sat with our friend @NolandHoshino who we met at last years Blog World Expo, Noland had an inet connection, @ATT took a powder on me... sorry for not tweeting more, that being my notes... anyway...

Crowdsourced Campaigns For Causes: Benefiting Social Good or Just Social?

FREEBIES! daily click campaigns bad, the internet is no diffrent from the real world, plan your ask wisely, have an editorial calendar, turn it into a game, give a reward, get local, act global, listen for your replys, be thankful, and most of all nurture your gardens.

#1 Takeaway, From each of these top minds "Be Thankful" it will be the engine of your growth.

Thank you for reading this post, Sorry for the delay in getting it posted, all the walking Las Vegas caused Lisa to start having early contractions, now in bed resting, Mother and baby doing fine.

Next year we bring the entire family, look out...

Want to learn more? What are you this doing Sat 9-11am? #SMMOC #AmuseBouche #PDF

Little Fluffy Clouds then Lightning and Thunder Mix

Surfing Blog World Expo 2010

Surfs Up! @BlogWorldExpo 2010, Sign up HERE for the @RTGit #BWE10 BrainDump!

Blog World Expo Political Keynote Photoset

Blog World Expo Political Keynote Photoset #BWE10 #BEATCANCER

Klout #Krunked Suite Party Blog World Expo 2010

Oberint Dum Metuant Blog World Opening Keynote

Blog World Opening Keynote Oberint Dum Metuant via @UnMarketing #BWE10 #Photoset

What Happens at Blog World lives at Picasa FOREVER!

What happens @BlogWorld lives FOREVER @Picasa #BWE10 #Photoset

Ready To Go To BlogWorld 2010

We are READY TO GO to @BLOGWORLD See you tweeps there!

@RTGit @LisaMcClure @DarinRMcClure

Ready To Go information technologies,
555 N. El Camino Real Suite A #341
San Clemente, CA 92672
(949) 370-3069

Voodoo Economics Ferris Bueller's Day Off

This song was inspired by the original motion picture Ferris Bueller's Day Off and features the voice of Mr Ben Stein


Do you know the difference between a tool and an appliance?

An APPLIANCE is an item that you USE, and then TOSS when then next B.B.D. (BIGGER BETTER DEAL) comes along. A TOOL is something that you SHARPEN.

A TOOL presupposes understanding & skill in using that TOOL Safely & Correctly

An APPLIANCE should only get you in trouble if you JUMP INTO THE BATHTUB WITH YOUR TOASTER for example!!!

With an APPLIANCE you do not have to worry about your fridge, and the possibility of it banding up with all the refrigerators in your neighborhood in a zombie attack on the White Houses freezer.

With an APPICANCE you do not have to worry that IF YOU DON'T STAY ON TOP OF YOUR UPDATES, your MICROWAVE will be sending all your personal credit card data to a skript kiddy somewhere deep in the Ukraine.

Most times an APPLIANCE is not needed for your life, but a good TOOL may last A LIFE TIME.

An APPLIANCE can be shared amongst friends, but when was the last time you loaned a TOOL and got it back? Especially when you go looking for that TOOL to get you out of a tough situation.

An APPLIANCE is not dependent on the skill set of the user for functionality, put a beer in the icebox, it gets cold...

So then, A TOOL is wholly depend on the skill set of the user. and what functionality will be ultimately be derived from that tool...

I think you can tell alot about a person by the tools they choose, and of those tools, those that they use well.

All TOOLs are not dependent on their complexity, on the contrary,

The very best chisel + the very best stone does not = David, that takes a Michelangelo

In the immortal words of one of my favorite tools, Kieth Richards

"Whats it take to play guitar? 5 strings, 4 fingers, 3 chords and 1 asshole"

Remember, Be Here Now - Ram Dass

Now, though I am a beginner on the path, I have returned to the West for a time to work out karma or unfulfilled commitment. Part of this commitment is to share what I have learned with those of you who are on a similar journey. One can share a message through telling 'our-story' as I have just done, or through the teaching methods of yoga, or singing, or making love. Each of us finds his unique vehicle for sharing with others his bit of wisdom. For me, this story is but a vehicle for sharing with you the true message... the living faith in what is possible. --OM--


Help, I need somebody,
Help, not just anybody,
Help, you know I need someone, Help!

Imagine that John Lennon was still making music...

Imagine there's no Heaven
It's easy if you try
No hell below us
Above us only sky
Imagine all the people
Living for today

Imagine there's no countries
It isn't hard to do
Nothing to kill or die for
And no religion too
Imagine all the people
Living life in peace

You may say that I'm a dreamer
But I'm not the only one
I hope someday you'll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people
Sharing all the world

You may say that I'm a dreamer
But I'm not the only one
I hope someday you'll join us
And the world will live as one

Imagine that John Lennon was still making music...

Your Website Sucks

Chris Camp, @sy4me_Chris Entrepreneur, PMP, tech geek, sports (Auburn, Braves, Titans) fan living in the healthcare capital reading/talking about web 2.0 and signal vs. noise ratio and what he learned this year at #LavaCon.

LavaCon 2010 Take Aways

Spent the last few days in San Diego's Gaslamp Quarter live tweeting the LavaCon 2.0 Conference on Digital Media & Content Strategies.

"Every surface will have a message & every message will be social."

My LavaCon key take away and forecast for the immediate future:
3 bits of data are going to feed the next wave of information delivery.

1) The Karma Bit
2) The Reward Bit
3) The Location Bit

These three items will be critical going forward for everyone from software designers, content writers to the information consumer. Companys that plan for these advances now will florish.

The Karma Bit, or how to get your users to update and enrich your content for you. Any place that gives users more power and privilege when they take an active part.

The Reward Bit, think Foursquare or any other site that will give you a pretty badge for a task or accomplishment. Give your users many tiny rewards, .jpgs are cheap! They want their stinking badges.

The Location Bit, augmented reality being a recurring theme lately, but no talk about how to make the information you are generating ready for AR (augmented reality). Add a geo location bit and your data will be ready to integrate.

I would like to thank my friend DK for convincing me to go, see you all next year in HAWAII!!!!

North Beach San Clemente LAB Project

Vote No On A

The North Beach San Clemente LAB Project

What Would Ole Hansen Do?

Vote No.

The New Normal

"This is the issue of this election. Whether we believe in our capacity for self-government or whether we abandon the American Revolution and confess that a little intellectual elite in a far distant capitol can plan our lives for us better than we can plan them ourselves." Ronald Reagan's time for a choosing speech.

Stephen Colbert 2012

Stephen (silent "t") Colbert visits Congress & proves it takes a comic to tell the Truthiness

Happy Birthday Lisa McClure

Happy Birthday @LisaMcClure

Pema Chodron On Troublemakers

For our 1001'st post, this by Pema Chodron, Troublemakers, and why we need them...

What I Want SONGS, the NRC and Our Community to Hear

From 21st Century Disaster Tips You Will Not Hear From Officials.

My head is still spinning from the SONGS (San Onofre Nuclear Generating Station) and NRC (Nuclear Regulatory Commission) public meeting last night in Dana Point. (Why not San Clemente?) Darin, Ella and I went to the SONGS and NRC meeting hoping to convince them to start a Twitter account for public safety and emergency notifications. Many people in our community do not work within earshot of a siren. They may work in Irvine, Costa Mesa, San Diego or LA. An emergency Twitter account would alert those with family in our immediate area. Twitter has proven to be a great asset in emergency situations and we have hoped that our public officials would implement some of the safety and notification services now available through free services such as Twitter. This video is a great example of how social media can help in disasters.

What I discovered is that the employees of the NUCLEAR REACTOR less than 6 miles from my home say that they can not speak freely about safety issues and concerns. One employee stated "We have no truth in our meetings at San Onofre." A former employee, just 8 days into retirement, sat front and center to voice his concerns as a member of the public. His knowledge of the plant and its internal operations frighten him. "It's bad right now that is why you are here." Rick said to the representatives from NRC.

It is rare for the NRC to send a "chilling effect letter" they sent one to SONGS because the amount of allegations made it necessary to do so. I had never heard of a "chilling effect letter," and discovered it " refers to a cold relationship between plant executives, supervisors and employees."

SONGS has ten times the number of safety allegations as the average nuclear plant in the US. Employees do not feel safe to voice their concerns over safety issues. That is not good.

The BP Oil Spill was a disaster waiting to happen. The employees knew it, but management turned its back on the signs and signals from the field. Now terms like "company culture" and "employee distrust" start to get very real.

San Onofre Nuclear Generating Station has begun a Twitter account. Their account is @SCE_SONGS for Southern California Edison -- San Onofre Nuclear Generating Station.

MOVITS! Fel Del Av Gården

MOVITS! - Fel Del Av Gården (Officiell)

Every Year On September 11

I remember my first full day as a daddy & how much things have changed since 9/10. #DadsTalking

Once Upon A Tide

A tale of a young girl who finds out about our world's dependence on the ocean, and the beauty and life we would forsake if we lost its bounty...

Know Your Meme: All Your Base

All your base are belong to us! Save the Memes!

The Majestic Plastic Bag - A Mockumentary

Help stop our 19 billion bag-a--year habit in California and put an end to plastic pollution. Tell your Senator to support the AB 1998 at

"I have a dream" Dr. Martin Luther King Jr. August 28 1963

Remember August 28 1963 "I Have a Dream..." Dr. Martin Luther King Jr.

Blog World Expo BUZZ KILL

San Clemente Pier  by 3D Camera for iPhone

Yesterday @LisaMcClure @MariaBrophy & I were sitting on the beach watching @DrewBrophy surf some killer set waves. The subject of @BlogWorldExpo came up. Maria decided to go based upon our recommendation but she also wanted to know why we would be going for our 4th year in a row?

Well, we had to be honest with her. We have no idea what to expect, what new trend we will notice, what old friend we will get to love up or what online friend we will finally get to meet in real life ... serendipity perhaps?

We sure as hell don't go for the gambling, and with Lisa fully pregnant we won't be doing much partying. I would like to try indoor skydiving if anyone is up for that? Why do we go to Blog World Expo?

I guess you could say we go to Blog World every year

for the shwag...

Volcom Summer Soul Surf Camp

Think these kids had fun at surfcamp?

Volcom presents,

The Summer Soul Surf Camp
63 Pico Plaza #292 San Clemente, CA 92672
Toll Free: 1.800. 522 .1352

San Onofre Surf Camp Photoset

San Onofre Surf Camp with Summer Soul, Today at Dogpatch

The Great White Shark Song


San Clemente Sunset Video

Sunset from the sand next to the San Clemente Pier, Looking north to Dana Point California.

I am the Lorax who speaks for the trees

At the far end of town
where the Grickle-grass grows
and the wind smells slow-and-sour when it blows
and no birds ever sing excepting old crows...
is the Street of the Lifted Lorax.

Sorry Aint Enough No More

Shamarr Allen, Dee-1, Paul Sanchez, and Bennie Pete get together to express their feelings about the Gulf Oil Spill. Song available for free download on and Also for any information please call 504-799-8147.

Best BP Oilspill Explanation Ever!

Can you @Google something for me quickly "regulations" #BP #Oilspill

San Clemente Pier Tile Photosynth 2

@SCPier Tile Photosynth 2

Blog World Expo 2010

@RTGit will be returning to @Blogworld & New Media Expo this year! #BWE10

If you want to go, today is the last day to sign up with 1/2 off!

Please enjoy our compilation of last years Blog World. #BWE09

See YOU there! DnL

Conversational Media Bad Hair Day

@CNN 's @AndersonCooper & how the @WhiteHouse has made it a felony to document the ongoing #BP #Oilspill

How many NGVs are available to European drivers?

Do you know how many natural gas vehicles are available to European drivers? And how many us in the US are stuck with? Watch this video to find out. For more information visit

Influencer Project 60 Days To Influence

The Influencer Project MP3 is now live! 60 Min, 60 Speakers, 60 Days To Influence #influencer

San Clemente Pier Fireworks 2010

4th of July Fireworks from the pier in San Clemente via @dalydose

Everything is OK!

Everything is OK!

Crispins San Clemente

From Crispins Comfort Food

BREAKFASTS $3 is the sign that brought us in, the made from scratch corn-beef hash is one of the many reasons we keep coming back.

Brilliant marketing by a Man of Extraordinary Ability, Mr Mark Norris.

This would not be Mark's first success in San Clemente, Crispins is his next restaurant after running the critically acclaimed White Horses at the San Clemente pier. With Crispins Mark is bringing that excitement to everyday food, for everyday foodies.

From your first visit to Crispins you notice something different, live flowers and herbs growing at the entrance, the credo here is fresh and local, without breaking your wallet!

You may even notice the chef walk out of the kitchen and thru the dining area to pick basil from the garden boxes for your meal, that's fresh!

Obviously Mark has something here, $3 breakfasts brought us in, but it is the "Comfort Food" and amazing deserts that keeps bringing us back. pst try the "Banoffee".

In a land of bland unmemorable food, Crispins is a place you go to remember.

We need more imports like Mr Norris.

But do not take my word for it, please visit

Crispins "Comfort Food" Restaurant

610 Camino De Los Mares
San Clemente, CA 92673-2802
(949) 480-0800

Lunch time here, I have a Crispins burger fetish I need to feed...

View Larger Map

@EllaBell interviews Jerry Collamer

As part of the #JoinHANDS Event at the San Clemente Pier @EllaBell interviews Surfrider Activist Jerry Collamer

San Clemente Pier Hands Across The Sand Photoset

Hands Across The Sand at the San Clemente Pier #JoinHANDS photoset

Lady Madonna & The Brass Ring Blues

First Responders Luncheon at the Center for Spiritual Living Capistrano Valley today.

Download iPhone iOS 4 Today

Today You can download the new iPhone iOS 4 update from iTunes at 10am Pacific time! So if you have an iPhone 3gs get ready for multitasking!

Gmail Power User Tips & Tricks

Ready to make the jump to the cloud? Check out these Gmail power user tips & tricks.

This is Orange County

The Concordia 3rd grade class with "This is Orange County" video by Grandma Linda McClure

Some Assembly Required With Jon Nelson

Radio K's Some Assembly Required with Jon Nelson. Produced and edited by Arden Durham. Camera operators: Arden Durham, Jonathan Kranzler, Colin McFadden. Original broadcast on PBS station Twin Cities Public Television in 2003 as part of Radio K's Special Episode of Video K.

San Clemente Beach Concert Series

The 11th Annual San Clemente Beach Concert Series “Bringing the Bands to the Sand!” Join our community to celebrate ten years of live music on the beach with the sunset as your backdrop and free seating in the sand. For more info call the San Clemente Recreation Division at 361-8264.

& Now, Please enjoy "Common Sense Band on the Sand" from last year!

Our Oceans, Our Responsibility.

From WikiPedia World Ocean Day is an opportunity every year to honor the world's ocean, celebrate the products the ocean provides, such as seafood, as well as marine life itself for aquariums, pets, and also a time to appreciate its own intrinsic value. The ocean also provides sea-lanes for international trade. Global pollution and over-consumption of fish have resulted in drastically dwindling population of the majority of species.

The Ocean Project, working in partnership with the World Ocean Network, has been promoting WOD since 2003 with its network of over 900 organizations and others throughout the world. These groups have been working to build greater awareness of the crucial role of the ocean in our lives and the important ways people can help. World Ocean Day provides an opportunity to get directly involved in protecting our future, through a new mindset and personal and community action and involvement – beach cleanups, educational programs, art contests, film festivals, sustainable seafood events, and other planned activities help to raise consciousness of how our lives depend on the ocean.

Parque del Mar Photoset

The greatest glory of a free-born people is to transmit that freedom to their children. -William Havard

Park Semper Fi Marine Monument

Some people live an entire lifetime and wonder if they ever made a difference in the world. The Marines don't have that problem - President Ronald Reagan

Gunnery Sergeant John Basilone

John Basilone recipient of the Medal of Honor, Navy Cross & Purple Heart.

Basilone is not just the exit to San Onfre or where to get dropped when surfing middles...

Google Wave Turns 1

@GoogleWave turns one & new wave announcements by Lars Rasmussen from Google IO 2010.

What is a "Top Kill"

Animated footage of the "top kill" procedure which BP will perform later today at the Deepwater Horizon site in an effort to stop the gusher.

Worst Environmental Disaster in History

Allowing BP to handle the Oil Leak disaster makes about as much sense as awarding the building contract to rebuild the Twin Towers to Al Qaeda...

BP Buycott

Change your fuel to CNG, Change the world.

How you can help end our nations quest for more oil and all that entails?

Buycott British Petroleum with a Honda Civic GX!

What is a buycott?

A buycott is the opposite of a boycott;

Who do you plan to reward?

What companies do you see blazing that trail away from our dependance on oil?

Thirty Years Ago Today

Thirty years ago today, I was 14, I had played every video game since pong for quarters, (pinball before that) and along came pac man. My friends and I spent countless hours trying to master the patterns that would get us to the next level, one by one finguring out the code for yet another quarter...

I have spent more on Pac Man than I have ever spent on google, yet today, they give me free games right from their home page

I wish I woulda saved all them quarters...

Getting Started With Google Wave

Ride the Google Wave! now open to all!

What Are QR Codes Anyway?

@antonymd explains what these weird little crossword-like logos mean, and more importantly, why this matters for marketers...

Conversational Media Twilight Zone

How do you do? You gentlemen, of course, know how to push a product. That essentially is your job. My presence here is for much the same purpose, simply to push a product, to acquaint you with an entertainment product which we hope and which we rather expect will make your product-pushing that much easier. - ROD SERLING

What you’ll see talked about here is a space called Conversational Media. We think it’s a rather special kind of place. Essentially, people watched television to get entertained, and the keynote of Conversational Media is Connection, the thing we're concerned with, the thing we're aiming for, the thing we're working toward is connection with a dose of infotainment. @RTGit

YouTube Turns Five!

A quick overview of the history and highlights surrounding @YouTube 's first five years.

Check out the new @Youtube Five Year Channel

My Feedburner Feed Stopped Posting To My Twitter Account

Did the Birds stopped tweeting?

Has your @Feedburner feed stopped pushing out to @Twitter? Here is your fix...

Simply re-add your twitter account and go through the auth process again with twitter. Yes, just add the twitter account again from the socialize page and press "Save".

This is an issue where OAuth tokens expire between Google and Twitter. Reading this has been fixed but the fix is not in production yet...

Space Shuttle Atlantis Final Trip

Space Shuttle Atlantis final trip into space before retirement,

on board, a chunk from Isaac Newton's apple tree...

Write For The New York Times

Inet rule to newbies, never share anything that you would not want to share with your mother.

Welcome to the neighborhood.

How I Use Google Reader In Plain English

Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. @Ferris_Bueller_

The internet moves even faster, how do I keep up with it all? Google Reader.

I start my day with Reader on my iPhone, 1st stop, scan trending topics feeds, next scan friends shared items, then the blogs that I have subscriptions for, lastly mark all as read.

If I do not make it thru my list, due to time constraints or whatever, I still mark all as read.

Conversational media is a stream, you dive in, you swim around, you get back out, rinse and repeat.

Seth Godin On Surfers

My take on why Seth Godin has a surfing fetish?

"Surfers, a chaotic, opt in, self regulating group of passionate people, with an experiential focus. - @DarinRMcClure

Celine Dion A Mothers Prayer

A Mother's Prayer

I pray you'll be my eyes
And watch her where she goes
And help her to be wise
Help me to let go

Every mother's prayer
Every child knows
Lead her to a place
Guide her with your grace
To a place where she'll be safe

I pray she finds your light
And holds it in her heart
As darkness falls each night
Remind her where you are

Every mother's prayer
Every child knows
Need to find a place
Guide her with your grace
Give her faith so she'll be safe

Lead her to a place
Guide her with your grace
To a place where she'll be safe

Nike 6.0 Lowers Pro

Watching the Nike 6.0 Lowers Pro, time for the finals!

Ride The Revolution

Social Media Revolution with updated stats, this is a must watch vid for anyone in business today.

Alternative Fuel & Vehicle Conference Expo

Do you get it? Watch the video. Figure it out.

Visit to learn how you can create a cleaner, safer and more prosperous America through natural gas vehicles.

Are you going to the Alternative Fuel & Vehicle Conference Expo in Las Vegas? We are! Follow @NGVsNow and they'll keep you up to date on the day's happenings.

Working Class Foodies: How to Make Tamales for Cinco de Mayo

Gabriela of Gabriela's Kitchen has the WCFoodies over for a tamale-making party for Cinco de Mayo.

Twitter Launches Embeddable Tweets

@Twitter launchs embedable tweets, so in much the same way you would embed any other snipit of rich media into your website. now you will be able to do it with tweets, as noted in the video below on how to embed a @youtube video.

Embed Youtube Vids For iPhone Viewing

Cheap Thrills for #MusicMonday.

Don't you just hate it when you embed a Youtube video, and when you view the page via your iPhone you get the stupid this is a flash embed block thingy? Me too, here is the fix.

1) the vid has to be available for mobile devices

if it's your vid this is easy to check, edit your video and make sure it is available for syndication.

2) make sure that "Enable privacy-enhanced mode" is Un-checked when you generate your embed.

Once you have done these two things, your youtube embeded videos will be ready to go for viewing via your iPhone.

Blog Happy!

Terence McKenna Talks About Shaman

It is possible that there are shamanic family lines - Terence McKenna

Happy Arbor Day San Clemente

Celebrate Arbor Day in a personal way by planting a tree yourself.

It is an act of optimism and kindness,

A labor of love

And a commitment to stewardship.

Plastic Gets There First

Surfing legends Chris and Keith Malloy have spent years travelling around the world looking for the best undiscovered surfing spots. From Antarctica to Iceland and from Galapagos to New Caledonia, no matter how remote the place was, plastic was already there...

Join us and sign the pledge at:


San Clemente Teachers March

Day three of the CUSD teachers strike, no direct news from the district, found out thru @Twitter that the strike would continue...

San Clemente Teachers Plan a Protest March, North Beach down El Camino Real to library on Del Mar, 11am today.

Wise Heart Mindful Brain

Buddha was not a Buddhist, He was a Teacher...

Teachers Strike Interview Capistrano Unified School District

Do not fear the media, BECOME THE MEDIA!

In the spirit of Jello Biafra I wanted to know three things from our favorite teachers,

1 Why the strike?
2 Who long will it last?
3 What will the outcome be?

Will have to stay tuned for the answers to points 2 & 3

The 140 Characters Conference

@140Conf Exploring the State of NOW, tune in LIVE April 20/21 and follow the hashtag #140conf

Missed Chirp?

If you missed @Chirp, NEVER FEAR!

All the The Twitter Developer Conference vids are archived here

Twitter Developer Conference Live From SF!

@CHIRP! The Official @Twitter Developer Conference

This site now @Anywhere enabled, mouse over to see @Twitter hovercards & connect.

Mahalo's for stopping by,

@DarinRMcClure & @LisaMcClure

Google Search Stories Video Creator

Here is a quick little vid we made with the new Google Search Stories Video Creator.

Have some fun and make your own at

Search On

What A Wonderful World

I see trees that are green, red roses too
I see them bloom for me and you
And I think to myself : "What a wonderful world!"

I see skies of blue, and clouds of white
The bright blessed day, dark sacred night
And I think to myself : "What a wonderful world!"

The colours of the rainbow, so pretty in the sky
Are also on the faces of the people passing by
I see friends shaking hands, saying : "How do you do?"
But they're really saying : "I love you".

I hear babies cry, I watch them grow
They'll learn much more, than I'll ever know
And I think to myself : "What a wonderful world!"
I think to myself : "What a wonderful world!"
Oh yeah...

Seeing Beyond The Game

The only real crime is that you won't admit that you are God. - Alan Watts

Make Your Camera Wireless for $50

How Do Eye-Fi Cards work? IT'S LIKE MAGIC!

Get 200 Gig of storage @Goolge for $50 bux and get a free Eye-Fi card while you are at it.

Get an Eye-fi card, make your camera wireless,
automatically upload photos to Picasa Web Albums,
Save $95 while you're at it. click here!
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