The Medium Is The Massage

From Marshall McLuhan

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered

It's A Wonderful Life

Twitter, Serendipity And The "@" Sign

From How To Bring Serendipitous Conversations Back To Twitter, A Rant

One of the recent changes @Twitter is that if you @AUser only the people that also follow that user will see the @. The solution from @Mashable is to place a . before the @ like .@Mashable

Let's turn it up a notch,

Never start your tweet with an @. Make your tweets talk. BAM!

Hey @Myfollower I think that you ROCK! & my reply to you should be seen for serendipitous reasons alone by my followers that may not know about YOU!

Heck! my @Reply to you may spark the creative juices in one of my followers who may write a post that could CHANGE the way we all do things!

The next time you @Someone in Twitter be sure to craft your tweet to begin with something other than the @UserName and share with a wider audience. (If you wanted no one to hear you, you would have sent a DM right?)

Let us know how that works for you and add your discoveries below in the comment section.

How To Write A Mobile Optimized Blog Post @Blogger

Blogger Updated, Please visit >  "This Is Your SEO"

From How To Write A Mobile Optimized Blog Post @Blogger

1) In the title field craft something that would be searched for, something unique, 4 to 6 words long with no Boolean terms added.

2) Add a link to your homepage url in the link field.

3) Embed A Picture. (Here we used Picasa.)

4) Write a "Man bites Dog" intro, no more than 120 characters. Craft it as a tweet, to be shared easily. MAKE US WANT TO READ MORE!!!

5) Now write the Body. Feed Me Seymour! At LEAST 2 or more well thought out paragraphs of info matching #1 (your title).

6) Video & Other Non Mobile Friendly Media goes here.

7) Add a label for similar content. Direct your readers to other posts they may enjoy.

8) LOCATION LOCATION LOCATION! Can be set to your location or the location of your target audience.

9) Click Publish!
Blogger Updated, Please visit >  "This Is Your SEO"
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How the Little Sign Machine has Changed Everything.

How the Little Sign Machine has Changed Everything

Many of us have had a hard time wrapping our minds around internet marketing. To keep it as simple as possible I would like to offer the following parable.

Little Gordie wanted to have a lemonade stand and make enough money to buy a new bike. His family had a lemon tree and he had enough in his piggy bank for the sugar, paper cups, and sign material. He got everything together and he opened up shop on the small cul-de-sac in front of his house.

He yelled lemonade and waved his sign. Six neighbors heard him yell and one even wanted to buy lemonade. The rest wished he would be quiet. One neighbor was driving home and saw his sign and bought his lemonade while several others grumbled about how big the sign was.

Gordie had a problem two lemonades were not enough profit to pay for the sugar let alone buy the bike. The town he lived in was large and he was sure right at this minute there were a lot of people searching for a place to buy a cool drink. The problem how do you get them to drive on your cul-de-sac, see your sign or hear you yell at the very minute they want to buy lemonade.

This being a very modern town there was a system that supplied information to little sign machines in everyones home or office. Some people even had portable sign machines that they carried with them that were able to pull signs from the cellular phone system or from radios in coffee shops, hotels and bookstores.

In the early days you had to ask for a sign by it’s number like, later they had added a system to look up the number for you so you could ask for “gordielemonade” and be connected to the sign. As the number of little signs increased, and all the simple names were used, it became harder to get people to remember or figure out your sign machine name. This was making it harder to use the sign machine to find what you wanted.

About this time a couple of clever people made a sign that allowed someone to ask for something by description and they would respond with a list of all the signs that had something to do with the request. This was great until the lists started to get really long.

If you wanted to buy lemonade and put the request for lemonade in the search sign you would get hundreds of signs listed. The list was so long that it had to be broken up into several signs and many were not in your local, or they were not relevant ( a recipe or ad for frozen) or they were for a stand that went out of business last year. People often failed to go to the second or third set on a long list. If you were not on the first page you would be missed.

The search signs got better at there task and now are concentrating on the most relevant, recent and local. To be on the first page you must meet the search criteria. Gordie had no idea how to to make a his signs the most relevant, recent and appear as local to the search signs. How often do you need to update a sign to stay recent? What makes a sign relevant? Isn’t local a relative thing?

He hired his friend Darin, who was the most techie kid on the block. Darin spent his time following trends asking questions and checking sign stats. By adding a stream of content, by linking to additional signs, by using text strings that the search guys can find, by adding Gordie to the social networks that talk about where to get refreshments, by widening the area described on the signs to make a larger part of the town local, Gordie’s signs got better placement on the list.

Customer were driving on his cul-de-sac. They were seeing his sign and hearing him yell at the very minute they want to buy lemonade. People were friendly and loved the fresh lemonade they told their friends who became new customers. Traffic to his stand improved to a point that Gordie could afford to bike his bike and one for his little brother.

Lesson to be learned. Don’t spend a lot of money on signs and place them on your cul-de-sac wave your arms, yell and expect people to flock to your door...

The only problems that remain are :

  • The criteria for the search guys is always in a state of flux
  • Recent means recent - not last month.

It's A Girl!


Lisa and I would like to announce the newest member of @RTGit team,

Katherine "Kate" Hudson McClure born 12/11/10 at 12:19pm 6lbs 11oz

Job well done - Birthing Dr.

A very strong little girl - The Pediatrician

Debuting at Home Today! Sure to be a hit!

Thank You StumbleUpon!

Happy Hanukkah & Mele Kalikimaka

From Happy Hanukkah & Mele Kalikimaka

Happy Hanukkah! & Mele Kalikimaka to you and your Ohana from @RTGit

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