Seth Godin On How To Be Indispensable In Orange County

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.

Don't Ignore this Purple Cow...

Seth Godin visits Orange County for one night only to share: How to be Indispensable

Z is for Zeitgeist

The Spirit of the Times,

& what G and M both paid big bux for to add to their SERPs,

It's the Sign Of Our Time, and it's happening all around us,

Conversational Media, The Zeitgeist of Our time... Two Way.

There is no reason why the average individual should not be fully empowered.

Be Powerful, Beutiful and Extraordinary.

Together, We are changing world.

Y is for You

Your Voice Can Change The World.

Let's go change the world.

X is for XML

The Joy Of XML, the type of file you feed Google reader.

Think of Reader as the Tivo for your favorite internet Content & Searches.

(Pst Searches was the most important part of that last sentence)

XML (Extensible Markup Language)

Got XML? It's a tool, not a buzzword.

W is for World

And if you listen now
You might hear
A new sound coming in
As an old one disappears
See the world in just one grain of sand
You better take a closer look
Don't let it slip right thru your hand
Won't you please hear the call
The world says

Put the message in the box
Put the box into the car
Drive the car around the world
Until you get heard

Now is the moment
Please understand
The road is wide open
To the heart of every man
A few simple words
So a mule could understand
He don't want tomorrow
If it's just crumbling into sand
Won't please hear the call
She says

Put the message in the box
Put the box into the car
Drive the car around the world
Until you get heard

Until you get heard

The World says
Give a little bit
Give a little bit of your love to me
Cos I'm waiting right here with my open arms
Give a little bit
Give a little bit of your soul to me
Cos I'm waiting to behold your many charms
Is that love in the air?
She says

Put the message in the box
Put the box into the car
Drive the car around the world
Until you get heard

Until you get heard
Until you get heard
Until you get heard
Until you get heard

World Party

V is for Visionary

Artist & Visionary Alex Grey, talks about an ayahuasca experience he had in Brazil.

And the interconnectedness of us all.

Do you follow your Visions?

U is for Use

How To Use Twitter To Affect Social Change

Because if you are not using a tool, how can you understand it?

T is for Three

That's the magic number
Yes it is
It's the magic number
Somewhere in this hip-hop soul community
Was born 3 mase, dove and me
And that's the magic number

(what does it all mean? )

Difficult preaching is posdnuos' pleasure
Pleasure and preaching starts in the heart
Something that stimulates the music in my measure
Measure in my music, raised in three parts
Casually see but don't do like the soul
'cause seein' and doin' are actions for monkeys
Doin' hip hop hustle, no rock and roll
Unless your name's brewster, 'cause brewster's a punky
Parents let go 'cause there's magic in the air
Criticising rap shows you're out of order
Stop look and listen to the phrasin' fred astaires
And don't get offended while mase do-se-do's your daughter
A tri-camera rolls since our music's now set
Fly rhymes are stored on a d.a.i.s.y. production
It stands for "da inner sound y'all" and y'all can bet
That the action's not a trick, but showing the function

Everybody wants to be a deejay
Everybody wants to be an emcee
But being speakers are the best
And you don't have to guess
De la soul posse consists of three
And that's the magic number

This here piece of the pie
Is not dessert but the course that we dine
And three out of every darn time
The effect is "mmmm" when a daisy grows in your mind
Showing true position, this here piece is
Kissin' the part of the pie that's missin'
When that negative number fills up the casualty
Maybe you can subtract it
You can call it your lucky partner
Maybe you can call it your adjective
But odd as it may be
Without my 1 and 2 where would there be
My 3
Mase pos and me
And that's the magic number

Focus is formed by flaunts to the soul
Souls who flaunt styles gain praises by pounds
Common are speakers who are never scrolls
Scrolls written daily creates a new sound
Listeners listen 'cause this here is wisdom
Wisdom of a speaker, a dove and a plug
Set aside a legal substance to feed 'em
For now get 'em high off this dialect drug
Time is a factor so it's time to count
Count not the negative actions of one
Speakers of soul say it's time to shout
Three forms the soul to a positive sum
Dance to this fix and flex every muscle
Space can be filled if you rise like my lumber
Advance to the tune but don't do the hustle
Shake, rattle, roll to my magic number

Now you may try to subtract it
But it just won't go away
Three times one?
(what is it? )
(one, two, three!)
And that's the magic number

(yo, what's up? )
(1, 2, 3)
(I say, children, what does it all mean? )
(woah-woah-wo, 1, 2, 3)
(I wouldn't lie to you)
(no more no less, that's the magic number)
(no more no less)
(what it is? )
(no more no less)
(is this the future? )
(no more no less)
(do the shang-a-lang)
(no more no less)
(no one on the subway ever chats to me)
(no more no less)
(anybody in the audience ever get hit by a car? )
(no more no less)
(how high's the water, mama? )
(no more no less)
(how high's the water, mama? )
(no more no less)
(three feet high and rising)
(no more no less)
(that's the magic number)

S is for Sunrise

I wake up in the morning and I consciously create my day the way I want it to happen. Now sometimes, because my mind is examining all the things that I need to get done, it takes me a little bit to settle down and get to the point of where I'm actually intentionally creating my day. But here's the thing: When I create my day and out of nowhere little things happen that are so unexplainable, I know that they are the process or the result of my creation. And the more I do that, the more I build a neural net in my brain that I accept that that's possible. This gives me the power and the incentive to do it the next day.

So if we're consciously designing our destiny, and if we're consciously from a spiritual standpoint throwing in with the idea that our thoughts can affect our reality or affect our life -- because reality equals life -- then I have this little pact that I have when I create my day. I say, 'I'm taking this time to create my day and I'm infecting the quantum field. Now if (it) is in fact the observer's watching me the whole time that I'm doing this and there is a spiritual aspect to myself, then show me a sign today that you paid attention to any one of these things that I created, and bring them in a way that I won't expect, so I'm as surprised at my ability to be able to experience these things. And make it so that I have no doubt that it's come from you,' and so I live my life, in a sense, all day long thinking about being a genius or thinking about being the glory and the power of God or thinking about being unconditional love.

I'll use living as a genius, for example. And as I do that during parts of the day, I'll have thoughts that are so amazing, that cause a chill in my physical body, that have come from nowhere. But then I remember that that thought has an associated energy that's produced an effect in my physical body. Now that's a subjective experience, but the truth is is that I don't think that unless I was creating my day to have unlimited thought, that that thought would come. -Dr. Joe Dispenza

I Create My Day, Go Create Yours.

R is for Rain

Rain is water that falls from clouds.

Rain is measured using a rain gauge...

Q is for Quantum

The word quantum is Latin for "how great" or "how much."

Do you want the red or blue pill?

P is for Peace

One-a these days,
Our school will get the money it needs for smaller classes,
And the Navy will hold a bake sale to build a battleship.
And Johnny will get the money he needs for that operation,
And the Air Force will hold a raffle to buy a bomber.
And every vote will be counted in every election,
And the winners will always keep all of their promises.
And around the world we'll learn each other's languages
And the very first thing we'll learn is how to listen.

"Who knows the word for 'hello' in some other language?"

God only knows what the future will be
But God gave us brains He meant us to use 'em

Think Peace

O is for Outside

Do not believe that yours is the only answer, think outside of the box...

N is for Now

Today is MLKjr day, yesterday is but a memory, and tomorrow is outside of our reach.

The only place a thinking person can place their fulcrum is in the Now.

Now is the time to make the change you seek.

Do not wait for someone else to make that change for you.

Be The Now.

L is for Love

Most of all, they are looking to you for love.

My religion is very simple.

My religion is kindness.

Dalai Lama.

K is for Kindness

Practice random acts of kindness and senseless beauty.

It's never to late to start.

Got Love?

J is for Jump The Shark

The moment when something that was once great has reached a point where it will now decline.

Look to these times to innovate, not stagnate.

Got Innovation?

I is for Individual

So it goes to show you that one voice can change the world.

Have you found your voice?

Let's Go Change The World!

H is for Hero

There are many people in your life that show you the way, who are they, how do they help you? how can you help them?

Who Are Your Heros?

G is for Google

Google is a Marketing Company, Not a Search Engine.

If it walks like a duck, talks like a duck, it's a DUCK!!!

Here let me Google that for you...

F is for First Person Shooters

FPS - First Person Shooters raise your visual acuity in real world situations a whooping 58% according to the journal of Nature Neuroscience.

So next time you look at your kid playing Battlefield 1943, realize that she is getting 58% more information from that scene as you are, and that still holds true when she is AFK (away from the keyboard)

Got BFG?

E is for Enthusiasm

Enthusiasm is the Great Hill-Climber - Elbert Hubbard

If you are not "Into" it, you will never be "Enthused" about it.

Got Enthusiasm?

D is for Dedication

Ok so now we have you thinking, I wanna blog...

Now what? Now you need to dedicate yourself to your passion.


Set up a task that you can complete in 15 min a day that you will do for the next month.

My Name Is ______ And I will post once a day for the next month. << Put that on your monitor as a sticky note Ideas to get you started. The ABC's of... The 30 things You did not know about... How To Cook A Dish A day <<< FOOODIES!!! They Said WHAT??? <<<< NEWZIES!!! 30 Steps to Peace <<<< Give Peace a chance! A Dialog With Myself... <<< Remember Diary's? Thirty days of Sunsets <<< Photoblogging 29 Ted Talks that have inspired me and why. << Youtubers crank up your vid cam! 50 ways to leave your lover... Get Dedicated, Get Creative, Get Blogging... Lemme know if I can help.

C is for Conversation

Social Media this, Social Media that WTF? Who wants a "Social?"

What is really going on here anyway? It is a Conversation, Two way.

If you begin from this point of understanding,

You will be much more adept at enjoying the symphony.

Hi, I hear your song...

And when you take the time to listen for that song, if you hear notes of pain,

You can help become part of the solution.

But it all starts with the LISTENING.

B is for Blogger

Blog this Blog that, WTF is a blog anyway? A Blog is a Content Management System.

@Blogger was started by a guy named @EV he left there and started @Twitter

@Ev built @Blogger so anyone could share content on the interwebs, without having to know much about the CMS, and and in doing so, pushed that CMS off your local web server and onto the burgeoning cloud... ( Wordpress users please go do your important security updates now )

Prior to sites like @Blogger, you would need multiple programs to create a webpage, I started with notepad, Fetch, and Netscape Navigator .09b ( rem the one that still had the mosaic logo at start up??) On My first call to the ISP ( anyone rem DELTANET? dial up 14.4 baby! ) and asked for help the tech on the other end politely gave me the info I needed, and then told me if I did not know how to use that info, it was not his job to teach me. Good thing I had a book... (13+ years of Tech support and I now feel his pain.)

So in 2003 the @TheTollRoads decieds that it is going to pave over our state park.
They got the money, but we got the heart and the land sings to us!

Thats when I started my Sano Blog and began ripping off @Beezling

Cue @SierraClub and @Surfrider who with a small team of dedicated supporters were able to stop this bad idea in its tracks with the help of this new CONVERSATIONAL space.

Now it's 2010 @Blogging has splintered off into Photo blogging video blogging micro blogging audio blogging...

And we able to do it all from our iPhone.

And so will you.

A is for Analytics

What is not measured is not managed.

Our favorite analytics tool award for 2009 goes to Google Analytics.

Watch the above vid that shows some cool new functionality found in GA for 2010.

And Note, before you start any new campaign you should start with a baseline assessment.

To know where you are going you have to know where you have been,

Got a baseline? Got a target?

Get Help Hitting The Bullseye

I Choose

A man is what he thinks about all day long. Ralph Waldo Emerson
Copyright © 2014 Internet marketing service in Nashville, Tennessee (615) 669-9584‬