Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. @Ferris_Bueller_
The internet moves even faster, how do I keep up with it all? Google Reader.
I start my day with Reader on my iPhone, 1st stop, scan trending topics feeds, next scan friends shared items, then the blogs that I have subscriptions for, lastly mark all as read.
If I do not make it thru my list, due to time constraints or whatever, I still mark all as read.
Conversational media is a stream, you dive in, you swim around, you get back out, rinse and repeat.