It didn’t fit our philosophy of how social media should be delivered. It didn’t seem appropriate. Then we found ourselves tweeting for a client. We never set out to do it. But we were doing it. We were ghosting, tweeting for someone else.
Our intentions were to get the account going, use our experience to build the account, find the appropriate followers, to seed it well while we began training an in house replacement. We built up the account and discovered opportunities which could have easily been lost had we just uploaded a picture and background told the client to be sure to check their @’s and DMs, teach them about hashtags, advanced twitter search, inside and outside lists, strategical syntax and techniques to expand their reach.
Because talking about these things is very different from doing them.
“The law of nature is, Do the thing, and you shall have the power; but they who do not the thing have not the power” EmersonOur experience in the accounts of our clients has led us to value our activity behind the icon of a client. I would add a few important amendments though. Transparency is important not only for clarity to your followers but to business prospects. "Tweeting out for ...." and introducing a real live human behind an icon is not only appropriate but aids in making real relationships. It's hard to have a relationship with an icon. We don't know what they do on the weekends
How do I reinterpret our delivery model to best serve our clients?
But more on that later.
On Twitter @LisaMcClure
I have been mulling over this. I've done it... I do it, and probably will do it in the future. The problem is that no matter what, I am *not* my client. I can't be in their head, I can't think like they do and I can't be someone I'm not. I find this approach is limiting; for both me as the "twitterer" and them as the client. For I may say something that doesn't make sense to them, and I may not say something they really wanted to say.ReplyDelete
I've found a good hand-holding training and a few worksessions with the client side by side work to overcome this. Twitter, as simple as it seems to us is very complicated.