|Web Design & Your Business Plan|
Really knowing your customer is a vital component of successful marketing. Making assumptions and not doing adequate research can waste money and time invested into a marketing campaign. Learn not only the demographics of your customers, their age, location, gender, interests as well as their lexicon. In some industries and niches technical jargon is helpful and in others it is not. Search engine marketing has it's foundations in words and writing in the language of your customers is the most effective was to connect to them organically.
- What are the top problems or challenges of your customer?
- What are the most commonly googled questions concerning your product or service?
- Are you B2B (business to business) or do you sell directly to the customer?
- How do your customers describe your product or service?
What makes you special? What makes you unique? You can't be everything to everybody. Find where you excell and focus there. Insure your web presence reflects you and the unique attributes of your business, your company culture, or the special contribution of your non profit.
Stories make impact. Know your story and tell it in a compelling way, a way which can be retold easily. People are wired for stories, stories stick.
- What is your unique value proposition?
- What is your story?
- How can you tell your story in the language of your customer?
Knowing your market is part of business. Staying on top of business trends and creating a service or product that meets the needs of your customers is the name of the game. We can learn a lot from our competition and complementary industries.
- Who is your competition?
- How does your web presence compare?
- What makes you different from your competition?
- Do you have a method to monitor your competition?