Rendering authenticity is the value to which businesses will be held.
In Joseph Pine's Ted Talk he shares the 3 rules business must follow in order to render the value of authenticity. Below I have rewritten Pine's rules and replaced the value of authenticity with transparency. I would argue the same three rules apply if you choose to market your online presence as "transparent." Make sure you take a good long look in the mirror before you make that declaration.
1. Don't say you are transparent unless you really are transparent.
2. It's easier to be transparent if you don't say you are transparent.
3. If you say you are transparent ... you better be transparent.
If you say you are transparent and you are not you run the risk of appearing as a phony. Some may need a refresher in the wiki definition of transparency.